Kirby Best

“There is too much bad news to justify complacency. There is too much good news to justify despair.”

Donella Meadows

About Me:

I’ve been a musician, a project manager, and now I spend my days turning messy data into stories about what people want and need. I like building things that last—dashboards, processes, and small systems that make a big difference.

I focus on consumer insights and helping teams make smarter, faster decisions grounded in evidence and curiosity.

Now:

Currently Reading: The Creative Act: A Way of Being – Rick Rubin

“Zoom in and obsess. Zoom out and observe. We get to choose.”

Python for Data Analysis: I’m replacing my ggplot muscle memory with seaborn and matplotlib. Getting comfortable in Jupyter notebooks.

LLMs as Thinking Partners: I’ve been using Claude and other LLMs for project planning and working through ideas—both for work and personal projects. One thing I’ve noticed: LLMs make it incredibly easy to start things, but you still need grit to get them over the line. It’s easy to open lots of loops.

Cooking: Been enjoying the recipes on the New York Times Cooking app. Recently made this tofu and broccoli and it’s become a weeknight staple.